RUOZHU LI

金 きん

Field: Branding
Year: 2020


 

金きん Bar is a Japanese-style whiskey bar located in Chengdu.

Adopting the interior design of the bar as inspiration. Several colours are developed from the scheme as the main colours for the branding. The printed materials display a refined palette of black, white, blue and gold that reflects the bar’s cool but sophisticated interior. Alongside this is a logo composed of a simple yet elegant character form adopting the modern calligraphy style. The unit thick line style in the logo appears again on the menu and name card design. Also golden brick and a single pictorial element – a rounded, fleshy figure that gives the branding a funny human touch.

金きん Bar是位于成都的一家日式威士忌酒吧。

以酒吧的室内设计为灵感,提取了黑色、白色、蓝色和金色作为品牌的主要颜色。Logo用粗线条勾划出带有现代书法风格的字符“金”。同样的粗线条出现在菜单以及名片设计中,单一的图形元素组成的标志。另外金砖的图案与一个日式相扑的背影图案,凸显品牌名称的同时给品牌带来额外的趣味性。