金 きん

Field: Branding
Year: 2020


金きん Bar is a Japanese-style whiskey bar located in Chengdu.

Adopting the interior design of the bar as inspiration. Several colours are developed from the scheme as the main colours for the branding. The printed materials display a refined palette of black, white, blue and gold that reflects the bar’s cool but sophisticated interior. Alongside this is a logo composed of a simple yet elegant character form adopting the modern calligraphy style. The unit thick line style in the logo appears again on the menu and name card design. Also golden brick and a single pictorial element – a rounded, fleshy figure that gives the branding a funny human touch.

金きん Bar是位于成都的一家日式威士忌酒吧。