Field: Branding and Packaging Client: Ritari Care Year: 2019
Ritari Care is a Chinese skincare brand that targets a demographic of 18-25-year-old women. I highlight the brand’s “young and fresh spirit”, but also to “maintain a calm and professional image”.
The illustrated pattern ties into the naturally sourced ingredients in the products: flowers, fruits and plants, emphasising the brand’s organic approach. The system of patterns is also adopted in the packaging that corresponds to different product lines.